Bob is responsible for ProExam’s overall direction, strategy and management. He spent seven years at Educational Testing Service (ETS), holding positions including Senior Director of Business, Innovation and Growth, and Executive Director, K-12 Learning Development. At ETS, Bob’s responsibilities included all business development activities for the higher education market domestically and internationally, and he led the business unit that developed and delivered formative assessment products and services to state departments of education and K-12 school districts. Bob also has served as President and CEO of Boxer Learning, Inc.
Sandra is responsible for the management and oversight of ProExam’s strategic planning, financial planning, international business and strategy, fiscal and human resource operations. She most recently served as CFO and Board Treasurer for International School Services, Inc., a Princeton-based international educational nonprofit service organization, which provides international schools with management, staffing and procurement services. Sandra has extensive expertise in international business and strategy, corporate governance, cost control measure implementation and enterprise risk management. She holds a Bachelor of Business Administration from Thomas Edison State College.
Walt leads the development of new assessments at ProExam. He has extensive experience in examination development and assessment, primarily in the education and teacher certification markets. He was previously Testing Director at Bloomberg Ventures, responsible for the design, creation and implementation of the Bloomberg Assessment Test. Walt also held development, management, and leadership positions at several other educational assessment organizations including the American Institutes for Research, The College Board and Educational Testing Service, where he served as Director of Development and Operations for the National Board for Professional Teaching Standards.
Simmy is responsible for business development, product strategy and new lines of business including The Center for Innovative Assessments. Simmy spent 11 years with Educational Testing Service (ETS) where he was Senior Director, Strategy and Business Development. At ETS he played a leadership role in numerous strategic initiatives including addressing the needs of English Language Learners and the family consumer market. Simmy was also Founder, President and CEO of Discourse Technologies, an educational technology company.
Sandra directs research and advisory services in support of client strategic planning, analyses of practice, program audits, value proposition studies and practical examination development. She has coordinated national and international research-based studies that provide the defensible basis for the development of credentialing programs, including those for sponsors of regulated and voluntary professions. She has also developed valid and reliable performance-based examination programs, including objectively scored assessments such as written and performance tests. She actively participates in the Institute for Credentialing Excellence (ICE), the Association of Test Publishers (ATP) and the Council on Licensure, Enforcement, and Regulation (CLEAR).
Rich leads the ProExam Center for Innovative Assessments, developing products in the fields of noncognitive assessment and emotional intelligence. For 12 years, Rich was a Managing Principal Research Scientist in the Center for Academic and Workforce Readiness and Success at Educational Testing Service (ETS). A former National Research Council Fellow, Rich has conducted extensive research on cognitive and noncognitive assessment, emotional intelligence, cognitive biases, cross cultural competence, personality, health and well-being, motivation, aging and human chronotype (morningness-eveningness) in disciplines including education, psychology, business and medicine. He is widely published in his field with numerous books and more than 150 peer-review articles or book chapters on these topics and nearly 400 presentations around the world.
A successful business developer and educator with experience in large-scale assessment, professional development and public education, Fred leads ProExam’s enterprise growth initiatives. As a graduate degree holder, teacher and school administrator he has firsthand experience with the importance and marketplace value associated with licensure and certification programs. Fred has a solid grasp of both profit and not-for-profit business sectors, with experience that includes work for McGraw-Hill, ETS and Pearson. He earned Post-Masters Certification in School Administration from the University of Pittsburgh and an MBA from the University of San Francisco.
Ken focuses on strategic partnerships and new business development, collaborating with clients to support strategic business planning. Previously, Ken served as Vice President for Business Development and Marketing for FinPortfolio.com, an Internet-based financial services technology firm, and co-authored a book on investment portfolio management. He holds an MBA in Management and International Business from New York University, Stern School of Business. He is active on volunteer committees of the Association of Test Publishers (ATP) and the Institute for Credentialing Excellence (ICE).
Zuru conceptualizes, designs, directs and conducts statistical and psychometric research in support of ProExam products and services. Zuru earned a doctorate in Measurement, Evaluation and Statistics and a master’s degree in Applied Statistics from Columbia University. His doctoral dissertation, “Modeling conditional item dependencies with a three-parameter logistic testlet model” captured the 1999 American Educational Research Association (AERA) Division D Mary Catherine Ellwein Outstanding Dissertation Award and the 2002 American Psychological Association Division 5 Distinguished Dissertation Award.